Saturday 5 February 2011

Nivea Express Hydration Body Lotion

Nivea introduces new Express Hydration Body Lotion, £3.89, launching mid-February. With the aroma of Lotus Flower, it absorbs into the skin instantly and improves skin moisture levels. The key ingredient lies in HYDRA-IQ and is inspired by the Nobel Prize winning discovery of AquaPorins - previously unknown proteins that form small pores in the cell membrane that regulate the transportation of water into the cell. Well hydrated skin relies on a good network of AquaPorins to deliver moisture to the skin surface. After seven years of research into AquaPorins, it is claimed that HYDRA-IQ has been shown to increase the level of AquaPorins, thereby improving the transport of water that can travel between cells, resulting in superior hydration.

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