M.A.C has unveiled a new website Viva Glam in the UK along with a new shade lipstick and lipglass inspired by Lady Gaga. The new site will host an interactive experience where fans can buy a Viva Glam lipstick then upload a photo to show Lady Gaga how they ‘Glam This Way’. A collection of these photos will then be used as fabric to create a couture creation for Gaga.
In the Autumn of 2011 MAC will reveal the creation designed by the musician’s stylist Nicola Formichetti, constructed with a collection of the fan images. All proceeds minus the VAT from the sale of MAC Viva Glam goes to the support of those affected and living with HIV. The new Lipstick and Lipglass (pictured here), priced at £13.50 and £12.50, are available now from www.vivaglam.com