Friday, 11 March 2011

Grow old gorgeously with Beauty Bible and Selfridges

Bestselling authors of the Beauty Bible series, Jo Fairley and Sarah Stacey launch The Anti-Aging Beauty Bible, exclusively at Selfridges.

For five days only, The Beauty Bible comes alive with an exclusive anti-aging pop up, launching at Selfridges Hilary site in the London beauty hall from Thursday 17th – Monday 21st march 2011.For five days only, The Beauty Bible comes alive with an exclusive anti-aging pop up, launching at Selfridges Hilary site in the London beauty hall from Thursday 17th – Monday 21st march 2011.

The pop up will showcase many of the recommended products from the book – based on the opinions of 2,400 testers who put a wide selection of anti-ageing products through their paces, over a period of months, observing true age-defying benefits. You’ll find Beauty Bible-award-winning products from leading and niche brands ranging from Guerlain to Nude, which will be available to purchase. And – a real exclusive – customers can book exclusive one-to-one appointments with Jo and Sarah, for tell-it-like-it-is advice on every aspect of aging, and how to look great (and feel fantastic) at every stage in life.

The first of its kind, offering individual appointments with these truly independent beauty experts, this is the ultimate anti-aging one-stop shop for beauty enthusiasts. The new Anti-Aging Beauty Bible will also be available for purchase on site, alongside the beauty duo’s ultimate anti-aging product selection from beauty’s leading and niche brands. The event concludes with an exclusive book-signing between 6.30 – 7.30pm on Monday 21st March.

For good looks that last a lifetime, Anti-Aging Beauty The Bible is THE definitive beauty book. Jayne Demuro, Head of Beauty at Selfridges says, “Beauty Bible is the number one source for beauty advice and we are thrilled to be showcasing the latest in the series, the Anti-Aging Beauty Bible. The Beauty Bible Pop Up provides the Selfridges customer the very best expertise and product selection from in our view, the greatest beauty insiders, Jo Fairley and Sarah Stacey”.

Jo and Sarah comment: ‘We’re all about helping women to take a short-cut through the beauty jungle to products that truly work – and we know, from our trials, that many anti-ageing products perform incredibly well. The chance to bring the best of these together, in what we feel is the most exciting department store in the world, is fantastic. Above all, we’re looking forward to meeting real women, to share the secrets from the book.’

The 15 minute appointments are available between 12.30 – 3pm and 5.30 and 7pm from Thursday 17th – Sunday 20th March. On Monday 21st March the appointments are available between 12.30pm – 3pm with a book-signing at 6.30pm. Customers can book in for a 15 minute appointment by emailing beautybible@selfridges.co.uk and quoting 'Perfectly Polished'

Let me know if you pop along :)
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