Thursday, 9 June 2011

Cheryl Cole is Auctioning her X Factor Wardrobe


Ever lusted after one of Cheryl Cole’s dresses? Thanks to ASOS, you can get your hands on Cheryl’s very own wardrobe!



Fans will be able to grab a piece of X Factor history, bid for one of the pop star's memorable dresses just by logging on to ASOS online fashion store. Ten designer dresses from the likes of Julien Macdonald and Giles Deacon will be up for grabs, including six items Cheryl wore on the X Factor. A further ten will then be released, with one new dress hitting the site each working day for the next fortnight. 

'When I was clearing out my wardrobe it occurred to me that the clothes I was bagging up for charity could benefit my charity,' explains Cheryl. 'Which is how the idea for the closet auction started.'


The auction will be in a 'lowest unique bid' format, meaning that the lowest monetary amount not bid by anyone else wins the auction. This means that Cole's iconic dresses could potentially own one of Cheryl’s dresses for as little as 1p!

And as well as owning a little slice of pop and TV history, you’ll be giving to charity too, as all the proceeds raised will be donated to the singer’s Cheryl Cole Foundation, which supports initiatives organised by the Prince’s Trust.   

The auction starts on Monday 13th June 9am sharp  www.asos.com

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