Monday, 13 April 2015

Boots No7 Early Defence Skincare

Boots No7 have launched a skincare range: No7 Early Defence Skincare designed especially to keep young skin looking younger for longer. The new range works as a 'stepping stone' to help in the transition from everyday skincare to proactively delaying the signs of ageing.

The range has been designed as a solution to suit the lifestyle and needs of 20-35 year old women and consists of a Day and Night Cream along with an Eye Cream. The range offers No7’s new and most effective patent pending daily protection technology, ‘Double Defence’ that, in combination with No7’s unbeatable 5* UVA technology, gives skin advanced daily protection from the sun and environmental stress to help it look younger for longer. Double Defence technology contains Ginseng and Mulberry, Vitamin C, Vitamin E, Rice Peptides and Alfalfa. In user trials, after two weeks use of No7 Early Defence Skincare:
  • More than 90% of women agreed that each of the Early Defence products are super-light and gentle on the skin from first use, with one user describing the day cream as a “lovely lightweight cream” adding that it “moisturises and softens really well”.
  • More than 85% women felt reassured that they were looking after their skin for today and into the future.
  • More than 80% of women said their skin was more radiant after 2 weeks
No7 Early Defence Day Cream (£19.50) is a super-light moisturiser with unbeatable 5*UVA protection and SPF15 gives your skin advanced daily protection.

No7 Early Defence Night Cream (£19.50) is a hydrating cream that absorbs quickly for a boost of care that continues while you sleep.  It protects from daily damage that continues and helps your skin to recover.

No7 Early Defence Eye Cream (£13.50) is especially designed for the delicate areas around your eyes, enriched with Vitamin C to help reduce puffiness and dark circles, for brighter more beautiful eyes.

No7 Early Defence Day, Night and Eye Creams will replace the current No7 Protect and Perfect Day, Night and Eye Creams, whilst No7 Protect & Perfect ADVANCED Serums will still be available to be used in combination with the new skin care range.

Dr Mike Bell, Skincare Scientific Advisor for Boots UK, says: “Protecting your skin from the sun and environmental stress is really important, particularly if you want to proactively delay the signs of ageing. With Double Defence technology we have created a powerful and broad-spectrum antioxidant complex which has been designed to neutralise damaging free radicals that cause the skin oxidative stress, helping you to keep your skin looking younger for longer.” 

No7 Early Defence Day Cream (£19.50 for 50ml), No7 Early Defence Night Cream (£19.50 for 50ml) and No7 Early Defence Eye Cream (£13.50 for 15ml) are exclusively available at
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