Superdrugare set to follow Boots and are launching a loyalty card scheme, called the 'Beauty Card' - about time! Customers can earn points in store and online that can be redeemed in store – much like the Boots Advantage Card.
The card will launch on 11th May and to celebrate customers can earn 50 bonus points for every £5 spent on Superdrug branded products in store until 7th June, whilst online during the same period customers will receive 10 points per pound on all shopping. The BeautyCard will offer one point for every pound spent, and every 100 points will translate to a pound spent in store.
Although I’m pleased to hear they are rewarding their loyal customers when you have to spend £100 to get £1 back, it seems a little feeble compared to the Boots card, whereby 4 points are collected for every £1 spent.