Star of Britain's Got Talent, Alesha Dixon, has been revealed as the face (and smile) of the exclusive new fragrance from Impulse: Sweet Smile. I got a sneak peak last week at the launch of the brand new scent and got to meet Alesha herself.
Sweet Smile has been created by expert perfumer Clement Gavarry (Armani Code, Prada Tendre), in collaboration with the ‘nose’ of the fragrance world and world renowned fragrance expert, Ann Gottlieb. The scent features exotic, fruity top notes of pear, mandarin and plum, followed by middle notes of jasmine, muguet and osmanthus. Lingering base notes of sandalwood, cedarwood and amber provide a lasting tone to the fragrance for all-day freshness. The delicate blend works to create a vibrant, cheerful accord that’s designed to provide an air of confidence to the wearer.
Alesha Dixon says “I’ve been a fan of Impulse for years, so I was flattered when they approached me to be the face of the latest fragrance, Sweet Smile. I really enjoyed taking part in the shoot and can’t wait to stock up on the scent once it hits the shelves. It’s perfect for a quick fragrance boost when I’m on-the-go during the day and is guaranteed to always put a smile on my face.”
Impulse Sweet Smile is available exclusively from Superdrug from today 29th August 2012 priced at £1.99. Are you an Impulse fan?