Saturday, 24 April 2010

Topshop Makeup

This week I was lucky enough to attend a press event launch for Topshop's A/W 2010 collection and got to see a sneek preview of their latest venture into a new make-up line. I saw a preview of the new range and got chance to sample the makeup before they are released in store and online on 5th May.

Topshop have paired up with makeup artist Hannah Murray who describes the reason behind the festival inspired collection ‘We wanted to offer fun, adventurous products on the high street at an affordable price,’.

She has created two ranges of makeup and nail polishes – a Core Range (which shall be permanently stocked in stores) and a Spring/Summer 2010 Collection (which shall be limited edition and change by season). The collection includes eyeliners, lipsticks, lip glosses, eye shadows, nail polish, bronzers, blushes, tints, highlighters amongst others.

I was impressed with the great quality and high pigmentation – similar to MAC or Illamasqua, on trend colours, cute packaging and the best thing affordable: products range around £4-12. Rumour has it that the line has been made by the same company who make MAC. So overall great value for money.

I remember years ago Topshop brought out their own brand of makeup – but it didn’t take off, the products were simple but not great quality and not much thought had been put into the colour range or packaging. However, this time around the range is fashion focused and on par with MAC without the heavy high-end price tag; I believe it will certainly be popular.

Are you excited for Topshop Makeup?
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