Sunday, 18 July 2010

MAC Rodarte Collection Controversy

There has been a great deal of heated debate over the up-and-coming M.A.C/Rodarte Collaboration for Fall 2010 (due out September) which is causing controversy in the beauty blogging world. The Rodarte fashion collection has been inspired by the Mexican town of Juarez, which is notorious for its poverty, criminal activity and sweatshops which employ young women and teenagers. Many of these women have been raped and murdered and the police and government have refused to take action.

Fellow bloggers are shocked with the insensitive nature M.A.C has approached the new collection. Many feel that M.A.C are glorifying female rapes and murders with the promotional images from the collection showing a ‘death-like’ ghostly white lady. It is also extremely unacceptable that M.A.C have named some of the products ‘Juarez’; ‘Factory’; ‘Ghost Town’. The criticism towards M.A.C and Rodarte has become so wide-spread that they have both issued statements:

MAC: “We understand that product names in the MAC Rodarte collection have offended some of our consumers and fans. This was never our intent and we are very sorry. We are listening carefully to the comments posted and are grateful to those of you who have brought your concerns to the forefront of our attention. MAC will give a portion of the proceeds from the MAC Rodarte collection to help those in need in Juarez. We are diligently investigating the best way to do this. Please be assured that we will keep you posted on the details regarding our efforts. “

Rodarte: “Our makeup collaboration with MAC developed from inspirations on a road trip that we took in Texas last year, from El Paso to Marfa. The ethereal nature of this landscape influenced the creative development and desert palette of the collection. We are truly saddened about injustice in Juarez and it is a very important issue to us. The MAC collaboration was intended as a celebration of the beauty of the landscape and people in the areas that we travelled. “

What a PR fail! Whilst its good that MAC have took the criticism on board and are taking the matter seriously, it is still very disappointing that they are still profiting from others sadness. I believe ALL of their profits from the collection should be donated to charity, not just a percentage, similar to how mac supports charity with MAC Viva Glam.

What are your opinions on this collection?

Read other Beauty Bloggers thoughts on this collection:;,;;;;;;;, ; ;;,; ,

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