Tuesday, 20 July 2010

M.A.C / Rodarte's Response to Pressure from Online Community

In light of my previous post on the M.A.C/Rodarte Collection, both M.A.C and Rodarte have now responded to the controversy discussed the outrage on 60+ beauty blogs over the weekend.
With pressure from the beauty blogging community as well as customers, M.A.C. responded with another statement today to the effect that they are donating $100,000 to a non-profit organisation to help improve the lives of women in Juarez and that it was changing the product names and Rodarte have also issued an apology.

Statement from MAC:"We understand that product names in the M•A•C Rodarte collection have offended our consumers and fans. This was never our intent and we are very sorry. We continue to listen carefully to the comments we have received and have the following plans to address concerns:

We are committed to donating $100,000 to a non-profit organization that has a proven, successful track-record helping women in need and that can directly improve the lives of women in Juarez in a meaningful way.

We are changing the product names in the M•A•C Rodarte collection. As we have done in the past, please be assured that we will communicate details regarding our progress in this matter. "

Apology from Rodarte:

"We recognize that the violence against women taking place in Juarez needs to be met with proactive action. We never intended to make light of this serious issue and we are truly sorry.

Helping to improve the conditions for women in Juarez is a priority for us and we are thankful for all the comments calling attention to the urgency of addressing this situation."

I’d like to thank everyone who has voiced their opinions over this matter and it has shown how powerful beauty bloggers are on influencing decision makers! Whilst its good that MAC have responded and are donating some money to charity, is this enough? Has this decision come too late?

I'd be interested in knowing your opinions on the matter?
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