NIVEA are marking their 100th birthday with a celebration of closeness in modern Britain and are on a mission to capture a million moments of closeness. Nivea have commissioned research by psychologist Professor Geoff Beattie as a barometer of closeness today – and the results show we’re closer than ever to our friends and families – which is proven to be beneficial for leading a healthy lifestyle:
· Feeling close to friends are family can lower blood pressure therefore resulting in a healthier heart and a risk of heart disease.
· Women with a strong social and emotional support network around them have a lower risk of developing cancer. In addition, without someone to confide in during difficult times, the lonely may experience a build-up of stress that can have a direct physical impact, even accelerating the ageing process.
· Better mental health - loneliness and social isolation are major risk factors for conditions ranging from depression and anxiety to Alzheimer’s disease.
Personally, I feel the happiest when I have positive people around me whether that be family or friends and it’s good be able to help each other through bad times, as well as good. I’ll be the first to admit that it is really easy lose touch with old friends and this campaign has reminded me to make a better effort of seeing old friends more often.
NIVEA are encouraging us all to value our relationships and prioritise ‘us time’ with our nearest and dearest. In this spirit of healthy togetherness, demonstrate how Feel Closer you are by taking part in NIVEA’s A Million Moments of Closeness – upload photos of you with your best friend, sibling, partner, parent or child at facebook.com/niveauk, or look out for the road shows, throughout the UK, where you can jump into a photo booth and have your picture instantly uploaded and also pick up some free NIVEA goodies! Whether you share your photos on Facebook or at the roadshow, you’re in with the chance to win - every day, Professor Beattie will choose a picture of the day, and the winner will receive one of 100 prizes worth £100!
Join in the debate about closeness in 21st century Britain. Is friendship the best anti-depressant going? Can a text ever be as rewarding as a face-to-face chat? Is physical proximity essential for true closeness – or can a long-distance relationship work? Have your say on these and other questions in the Feel Closer debate at facebook.com/niveauk – and let’s value our closeness.