Always innovating, always exciting, Models Own launch a unique new shopping experience with the opening of the first Bottleshop launching in Westfield London, Shepherds Bush in April 2012. The new Models Own Bottleshop will be situated in the best location within the mall – opposite Top Shop, Apple and Zara. Models Own, famed for its trend-setting colour cosmetics, will sell nail polishes in an amazing spectrum of over 200 colours along with their full range of accessories and some fabulous store exclusives.
Rather than a typical boring box-shop, Models Own has gone one step further. “At Models
Own we like to do things differently”, says Mark Rodol, CEO. “You hear about other brands
trying to create ‘immersive shopping experiences’ so we’ve taken this literally by asking
people to actually shop in the world’s largest bottle of nail polish!”
In just three years, Models Own is Europe’s fastest growing cosmetic brand – it has become a
sell-out phenomenon with a cult following and celebrity fans ranging from Jessie J, Nicola
Roberts and Alexa Chung.