Jessie J Teams up with House of Holland & Pretty Polly
Pretty Polly has teamed up with House of Holland for a limited edition Christmas Party Collection, with singer/ songwriter Jessie J as the new face of the new range. The campaign will run for six months and be seen in fashion press and billboards across the country. The collection, priced from £15, includes a number of different styles including the Alphabet Multi Lurex Tights, I'm Laddered Backseam Tights and Fishnet Suspenders. There will also be strong online elements to this campaign, including promoted and behind-the-scenes videos content on Youtube, as well as targeted Facebook advertising.